Shop Girl Magazine

Shop Girl Magazine

The retail sector is one of the UK’s largest employers with approximately 3 million people working in retail in 2011 and in an increasingly globalised economy customers are demanding an increasingly personalised experience. Thus Shop Girl magazine was created to address the significant lack of fashion and lifestyle media tailored specifically for people working in retail.

I hope you enjoy looking through the result of my first project for MA Fashion Journalism at London College of Fashion.

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